基於 OpenAI 官方 Prompting Guide

如何寫好 GPT Image 2 Prompt

專為香港 Marketers 整理嘅實戰指南

唔知點開始寫 Prompt?呢篇指南會分享我哋嘅經驗同 OpenAI 官方建議,幫你快速上手。

Created byArthur Tsui|Founder of AI Marketing HK

TL;DR — 寫好 Prompt 嘅公式

// GPT Image 2 Prompt 結構
1. 類型 + 尺寸"Create a [類型] in [尺寸] format"
2. 背景/場景環境、光線、氛圍
3. 主體圖片焦點、材質、細節
4. 佈局 + 文字位置、層次、引號包文字
5. 風格photorealistic / editorial / minimal
6. 約束條件No watermark, no extra text...

8 個實戰技巧點擊展開詳情

營銷用途速查表

用途建議尺寸Quality小貼士
社交媒體貼文1080×1080 或 1080×1350medium加入品牌色和 CTA
資訊圖表1080×1350 或 1080×1920high文字多時用 high quality
產品攝影1024×1024 或 1024×1536medium加入 'photorealistic'
廣告橫幅1200×628 或 1080×1080mediumCTA 按鈕要高對比
海報傳單1080×1920 或 1240×1754high文字層次要清晰
Logo 設計1024×1024 或 1536×1024high要求 vector-like、flat
簡報封面1920×1080medium16:9 比例、非對稱佈局
電郵 Header600×300medium中心 80% 安全區域

完整範例 — Instagram 產品推廣貼文

以下係一個完整嘅 Prompt 範例,結合咗以上所有技巧。你可以直接複製去 ChatGPT 試用,或者用我哋嘅模板庫自動生成。

Create a professional Instagram product promotion post in 1080x1080 square format.

Scene and background: a soft pink and gold gradient background with diffused studio lighting and a subtle marble texture surface.

Subject: a photorealistic hero shot of a luxury moisturizer jar labeled "玫瑰精華保濕面霜", placed slightly off-center using the rule of thirds. The jar has a frosted glass body with a rose-gold cap. Render accurate glass reflections, subtle light refractions, and a gentle shadow beneath.

Layout and composition:
- Top-left: "HK Beauty Lab" logo in small, elegant sans-serif typography
- Top-right: an eye-catching promotional badge reading "限時 8 折" in bold white text on a pink badge
- Center: the product hero shot occupying roughly 60% of the frame
- Bottom: "玫瑰精華保濕面霜" in refined serif typography, with a "SHOP NOW" CTA button in rose-gold

Style: clean minimal, high-end commercial photography aesthetic with soft shadows and professional studio lighting.

Text requirements: All text "限時 8 折", "HK Beauty Lab", and "玫瑰精華保濕面霜" must be rendered exactly as written in quotes. Chinese text in Traditional Chinese with pixel-perfect clarity. Use medium quality for crisp text.

Constraints: No watermarks, no extra text beyond what is specified, no generic clip art. The image should feel scroll-stopping and aspirational.

準備好開始了嗎?

用我哋嘅模板庫,只需要填入你嘅品牌資料,就可以自動生成符合最佳實踐嘅 Prompt。

瀏覽 Prompt 模板庫

本指南內容參考自 OpenAI GPT Image Generation Models Prompting Guide(2026 年 4 月 21 日)